Business cases

Market development

How do I develop a new market with a strong local product?

The client: A manufacturer of breakfast products with high brand-recognition in the local market.

The question: How can we expand the market for this product?

The TEN solution: First, we do an analysis of the product in the home market. Why is it so successful? Then we make a selection of potentially interesting markets. We utilize our broad network, presenting the concept to a number of our partners and testing in specific local markets, in order to gain an understanding of the potential of the product per market. As it turned out in this case, a physical change in packaging was necessary for the product to be able to sell in other climates. Now that the product is ready for export, it is possible to select appropriate parties and to introduce the product into new markets.

The result: The product has been successfully introduced into new countries, with a substantial sales growth expected.