Business cases

Partner selection

How can we make an international concept profitable as soon as possible?

The client: A European licenser of various types of pasta. Since licensing contract periods are limited, it's important to quickly generate product sales in many countries.

The question: What is the quickest way to turn an international concept into a success?

The TEN solution: The key word in this case is 'partners'. By choosing professionals with an excellent network and experience in the distribution of licensed products or similar categories of products, business may soon be launched. What applies to one country does not necessarily apply to another. Consider, for example, requirements regarding consumer packaging, pallet stacking, or displays. We can check for candidate distributors in our extensive database. We can assess these distributors based on several criteria, such as trustworthiness, professionalism, knowledge, experience or even project-specific requirements such as sales focus, practical process, or regional network.

The result: At the moment, products are being introduced in England, France and Italy, followed by the Scandinavian, Southern and Eastern European markets.