Sandro Zupanc, Product Manager Zweifel Pomy-Chips AG

“With their extensive international network within the food business, TEN convinced us as an accessible connection for all kind of questions during the project. Albert and Janet are highly motivated to bring businesses to a next level by reaching their international goals and helping distributors to set up their local business successfully. ”

Quality is a top priority at the Swiss family firm of Zweifel Pomy-Chips AG, who have been producing crisps and snacks for more than fifty years.

Dutch chocolate sprinkles in Switzerland

Chocolate sprinkles, or ‘hagelslag’, are a traditional Dutch product, used almost exclusively in the Netherlands for sandwiches. Our client was looking for a new region in which to develop a sales market for this product.


The first market we chose was Switzerland. The consumption of bread and chocolate played a part in this, as did demographic, economic, and cultural factors. In consultation with our client and a local distributor, we developed a multi-lingual export packaging that met local and international laws. After a successful introduction campaign in late 2011 using advertisements in the local Migros leaflets, a photo competition, and social media, a follow-up flyer campaign was launched in May 2012. We also had a short film made in which a Dutch boy shows Swiss consumers how to eat ‘hagelslag’ on bread.


Since 2011 ‘hagelslag’ has graced the breakfast shelves of the Swiss Migros stores. Sales in Germany have now doubled, while listings have been achieved in overseas areas for Woolworths Australia, in Canada, and in the USA.

2014 aug De Ruijter Zwitserland

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