If you are looking for food export advice for your foreign projects, then look no further! The experts of TEN the export network are specialised in providing top-level tailor-made food export advice. With you, we will look at the various stages that should be taken so that we are able to give you effective food export advice that suits the needs of your company. These stages include determining an export strategy, the market selection, partner search, positioning and market entry.
In the process, we will look very critically at the distinctive capacity of your concept, company or service, so that we can assess the likelihood of your international success as accurately as possible. We can also assist you in a follow-up phase when carrying out the plan that has been drawn up.
More about export advice:
Determining the right food export strategy
The food export strategy forms the basis for entering foreign markets. There are many ways of introducing a product to market, so determining the right export strategy therefore requires the necessary analysis. There is often a huge amount of information available at companies. It is our task to filter this information and to use it in the right way to gain an international foothold. With the help of an internal analysis, we together determine your starting points and objectives, we analyse success in the home market for translating it to an international arena, and we draw up a strengths and weaknesses analysis.
Opportunities and threats
The internal analysis is then matched with an external analysis, in which the opportunities and threats from potential new markets are established for the relevant food concept. The strategic directions developed as a result of this process go on to form the basis of the export strategy. Next, a more detailed study is made of competitors, customers and distribution channels, and we give advice on any modifications to the concept that may be necessary in order to enter a new market. Examples that come to mind are recipes, packaging, design, and commodity-related legal aspects. Other factors that are covered include market selection, partner selection, positioning, and market entry.
If you need more information on determining your export strategy, please contact us.